AEDP consultants are driven by social commitment, are experts within their respective fields, have a deep network and are known to work with a sense of proportion.
Mark Wijman is a visitor attractions executive often working on the edge between feasibility and operations. Currently serving as Senior Director Operations with the 2022 World Horticultural Expo “Floriade” in the Netherlands. He previously served with Lan Kwai Fong Group (LKF) as Director - Attractions. Prior to joining LKF he was an Associate Director with AECOM’s Economics practice in Hong Kong.
With AECOM, his assignments were in the fields of market research, financial modelling, economic planning, economic feasibility studies, data interpretation and economic reasoning, as well as more general management consulting with a focus on strategic, marketing, human resources and operational requirements and challenges.
Preceding to joining AECOM, he was Founder and Principal of Vineland & Partners (V&P), a visitor attractions consultant. With V&P he focused on pre-opening and management assignments for large visitor attractions such as Global Star Carnival in Hong Kong, Skånes Zoo in Sweden, Sun Group theme and waterparks in Vietnam, the planning of Phuket Aquapark in Thailand and feasibility of Atlantis waterpark in The Netherlands and Sochi Park in Russia.
Prior to founding V&P he served as Project Manager Operations for the 2012 World Horticultural Expo in The Netherlands, where he ultimately was responsible for the successful development and operations of all hospitality and entertainment departments.
Previously, Mark served as Assistant General Manager and F&B Manager of Kongeparken in Norway. Here he was instrumental in bringing the park to a new level while managing the in-park revenues including banqueting, retail, games and F&B.
Mark authored a series of articles on the visitor attraction industry and is a frequent speaker and panelist with industry forums conferences.
He was a guest lecturer at the NHTV University of Breda about developing theme parks attractions, as well as with the Saxion School of Management on the subject of hospitality management.
Mark holds degrees in Leisure Management and International Management and is accredited as a Certified Attractions Executive.
Gerald Lim is an economist, consultant and analyst in the areas of tourism, hospitality, attractions, with special focus on project feasibility studies, market research, strategy and business planning, data analytics and business development.
Prior to joining AEDP he was an Associate Director, Economics with Cistri in Hong Kong .
Previously he served with AECOM Hong Kong, as an Associate Director with the Economics Design and Planning practice, where he helped deliver economic feasibility studies, master-planning solutions, strategy consulting on tourism-related land projects including theme parks, water parks and other attractions. He was responsible for conducting market research, creating financial models and determining investment returns, assessing market demand, conducting benchmarking & competition analysis, advising clients on how to position project and what types of program concepts to implement. As a Certified project manager, he was also responsible for all aspects of project management including staff resourcing, budgeting, progress reporting and project costing. He had and managed studies and projects across China, Taiwan, South Korea, Malaysia and The Philippines.
Prior to AECOM, Gerald was a Manager and Analyst with Cushman & Wakefield in Singapore. As part of their hospitality consulting team, he was responsible for feasibility studies, market research, property sales transactions.
Preceding Cushman & Wakefield he was with CBRE as an Associate, where he produced property research reports; analyzed economics, market trends and property sectors in Singapore and the Asia-Pacific regions; in addition he created and maintained the in-house analytics and databases.
He is a native Singaporean who has worked and lived in Singapore, Hong Kong and China, and is fluent in English, Mandarin and Cantonese. Gerald has contributed several business articles to the press and periodicals.
Gerald holds a Bachelor’s degree in Economics from Warwick University in the United Kingdom and a Master’s degree in Financial Engineering from Nanyang Technological University in Singapore.
Carlos Miranda serves as a Director with AEDP, working mostly with clients in the Americas, and is the Principal and Founder of Methodology – a creative services company in Los Angeles.
Previously he was the Director of Program Management with AECOM where he was an integral part of a projects executive leadership team, working directly with international design firms, specialty consultants, A&E professionals, operators and local design institutes to recommend overall organizational structure and implementation strategies informed by economic study and market analysis intended to promote the successful development of international entertainment, leisure & integrated resort projects.
He’s had over 23 years of experience in the Asia, Middle East and Europe in leading theme park and location based experiences. Carlos is a proven leader in creative development and production of themed rides, shows and immersive environments inspired by an extensive portfolio of intellectual properties. He is vastly experienced in global construction techniques, facility integration and installation, as well as, site supervision having worked with world renowned brands and IP’s such as Universal, Warner Bros., Nickelodeon, Paramount and Legoland to name but a few.
Carlos currently leads several re development efforts for one of the largest regional park-resort operators in the world, and with his reputation of delivering varied and extensive services from “Blue Sky” to Opening Day, he has proven capabilities to deliver comprehensive theme park solutions to clients, investors and IP brands.
He was a strategic partner for concept and schematic design of US$21 million indoor theme park on behalf of Triple5 developer and first order immersive location based developments across five cities in Europe on behalf of operator Parques Reunidos. Provided overall design direction for theme in addition to over 35 rides and attractions featuring Nickelodeon characters such as SpongeBob, Dora the Explorer and Teenage Mutant Ninja Turtles.
He provided concept and schematic design management of themed attractions for a US$1.5 billion world’s largest indoor theme park development; Warner Bros. Movie World Abu Dhabi, producing “first of its kind” interactive media based dark rides and reimagined ride systems showcasing animated DC Comics, Looney Toons and Hanna-Barbera characters.
For Universal Studios Singapore he led creative effort to produce conceptual and schematic level design documentation for new Universal & DreamWorks Studio branded attractions like Jurassic Park Rapids Adventure and Canopy Flyer for the US$300 million 90-acre theme park and resort development.