FLORIADE 2012
Horticultural Expo Operations | Project Managment
Venlo | The Netherlands
- Floriade is an A1 BIE and AIPH accredited World horticultural Expo being held every decade in The Netherlands and operates similarly to a theme park.
- The 2012 event was held in Venlo: It was the first time the expo was outside the Randstad corridor and in the south of the The Netherlands
- AEDP's Executive Director acted as Project Management leader in the management team and was tasked to develop the hospitality and park operations for the full duration of the expo (186 days). 15 Direct and more than 2500 indirect reports where managed.
- The expo was held between April and October and welcomed some 2.05 million guests.
- Part of pre-opening team, overseeing design, development, implementation and operations of site. P&L responsibility and daily operational management (ticketing, admissions, guest relations, guided tours, operations, quality control, tenders (F&B, ticketing, internal transport, retail), human resources and administration).
- The recruitment, training and HR operations were nominated for an IAAPA Brass Ring Award amongst Disneyland and Europa Park; During the Finale in Orlando in November of 2022 the Floriade team saw the Disney team win eventually but was proud of their achievements.
Floriade 2012 - AEDP