The 2022 A1 World Horticultural Expo "Floriade", takes place in Almere near Amsterdam, The Netherlands. The Expo is to be operational from April through October and is expected to host some 2.0 million guests.
Retained as lead consultant to provide visitor services planning for the project.
As part of the assignment Design day and attendance projections have been delivered together with market positioning.
The Commercial Vision Plans for F&B, Retail and Ticketing are an integral part of the development as are the authoring of the special regulations on these subjects.
The main task is the development and management of all operational departments including job-descriptions, work flows, scheduling and budgeting.